Jakarta, November 15, 2025 - The Ministry of Primary and Secondary Education (Kemendikdasmen) has once again received recognition at the 2025 Impactful Public Relations Awards (IMPRA) organized by the International Association of Business Communicators (IABC) Indonesia. This year, Kemendikdasmen won the Best Creative PR Campaign award for its educational campaign "7 Habits of Great Indonesian Children," demonstrating its success in building a creative, humanistic, and impactful public communications strategy.
Muhammad Muchlas Rowi, Special Staff to the Minister of Elementary and Secondary Education for Digital Transformation and Artificial Intelligence, expressed his appreciation for the IABC Indonesia's trust in the Ministry of Elementary and Secondary Education. "The Best Creative PR Campaign award for the 7 Habits of Great Indonesian Children program demonstrates that our communication strategy has been effective, innovative, and has received a positive response from the public. This award also reinforces our commitment to continue delivering campaigns that are impactful, inspiring, and supportive of Indonesia's education ecosystem," said Muchlas.
He added that the Ministry of Primary and Secondary Education was the only ministry to receive an award at this prestigious event. This achievement was undoubtedly due to the collaboration of stakeholders, the hard work of the team, and public support for the education transformation agenda.
"This award motivates us to continue innovating, strengthening our public communications role, and ensuring that every message we convey brings real benefits to the community," he said.
On the same occasion, the Head of the Bureau of Communication and Public Relations (BKHM) of the Ministry of Primary and Secondary Education, Anang Ristanto, expressed his highest appreciation to the entire Public Relations team of the Ministry of Primary and Secondary Education, who have worked very hard to present a creative, humanistic, and impactful campaign. "This IMPRA Award from IABC Indonesia is the result of relentless dedication, continuously developing creativity, and a strong commitment to presenting public communications that are not only informative, but also build public trust and participation," said Anang.
He emphasized that this achievement provides new energy for all public relations staff at the Ministry of Education and Culture to continue to work better, strengthen the narrative of "Quality Education for All," and ensure that the programs presented provide real benefits to the public.
Angkie Yudistia, a representative of the IABC Indonesia Award jury, stated in her remarks that the award recognizes institutions that have demonstrated outstanding contributions in the fields of communications and public relations. She described the IABC Indonesia Award as a credible, international-scale barometer of communications performance in Indonesia.
Through this IMPRA 2025 award, the Ministry of Primary and Secondary Education affirms its commitment to continue presenting public communication strategies that are adaptive, innovative, and relevant to the challenges of the times, as well as strengthening efforts to provide Quality Education for All.*** (Writer & Photographer: Shaka/Editor: Denty A., Seno H.)
